LIC forges partnership with Policybazaar

LIC and Policybazaar.comhave joined hands to offer a wide range of term and investment products to consumers. The two companies formally initiated the business on 3 February.

A statement said: ‘This landmark affiliation aims at facilitating seamless digital distribution of life insurance products across the nation’.

‘LIC has been the pioneer and a dominant player in the life insurance segment ensuring financial protection for India’s masses. Policybazaar’s digital distribution channels will further help in accelerating insurance awareness and penetration across the length and breadth of India,’ it added.

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