Maruti looks to beef up SUV range

Maruti Suzuki India (MSI), the country’s largest car maker, needs to bolster its presence in the fast-growing SUV segment in order to maintain its dominance in the domestic passenger vehicle segment going ahead, according to a senior company official.

The automaker, whose market share in the 30-lakh-strong (volume) domestic passenger vehicle segment has come down to 45 per cent this year from 48 per cent last year, is looking to fill gaps in the various sub-segments that have emerged in the SUV space in the past few years.

MSI Senior Executive Director (Marketing and Sales) Shashank Srivastava said if the company needs to attain its overall objectives in the market, it has to do well in the SUV segment.

In the non-SUV segments, its market share has been going up in the past five years and it is only in certain SUV sub-segments where it was lagging behind the competition. Therefore, we are looking to strengthen our SUV portfolio… In the industry right now, there are 46 brands in the SUV segment. We have two Brezza and S-Cross…

0

0