Amitabh’s voice, now live on Alexa

20 August 2021, 12:41 pm

Amazon has announced the availability of India’s first celebrity voice feature on Alexa with Bollywood veteran Amitabh Bachchan.

‘Indian customers can choose to add Amitabh’s voice to their Alexa experience on Echo devices or by pressing the mic icon on the Amazon shopping app (Android only),’ it said.

According to Amitabh, ‘Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium.’

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