Airtel introduces Xstream Premium

Bharti Airtel has announced taking ‘a giant leap towards democratising and growing the digital entertainment ecosystem’ in India with the launch of its new video streaming service – Airtel Xstream Premium.

According to Media Partners Asia, by 2025, India’s OTT subscription market is expected to grow to $2 billion from the current $500 million.

This will be led by 3X growth in subscriptions to approximately 165 million. A large proportion of these new subscriptions will come from new users from tier 2/3 markets. A number of high quality content houses have launched their OTT apps to tap into this opportunity, but are facing pricing and distribution challenges, a statement from Airtel said.

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