Consumer body imposes penalty on Sensodyne

The Central Consumer Protection Authority (CCPA) has ordered discontinuation of certain misleading advertisements of Sensodyne toothpaste within seven days and imposed a penalty of ₹ 10 lakh on the manufacturer.

An official release on Tuesday stated that advertisements of Sensodyne products which make the claims ‘Recommended by dentists worldwide’ and ‘World’s No.1 sensitivity toothpaste’ have been ordered to be discontinued within seven days. The authority also directed payment of penalty of ₹ 10 lakh.

Advertisements which show endorsements by foreign dentists have been ordered to be discontinued as per the earlier order passed by CCPA.

The CCPA, headed by Nidhi Khare, “recently passed order against misleading advertisements of Sensodyne products which make the claims ‘Recommended by dentists worldwide’ and ‘World’s No 1 sensitivity toothpaste,” the statement said.

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