TamilFacebook will restrict ad targeting of under-18s
29 July 2021, 11:39 am
FILE PHOTO: People are silhouetted as they pose with mobile devices in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic
Facebook Inc will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites, it said on Tuesday in a slew of announcements about young users.
The change means advertisers will soon be able to target under-18s only by age, gender or location on Facebook, its Messenger service and its photo-sharing platform Instagram. In a blog post, Instagram said it was making the change because it agreed with youth advocates that young people might not be equipped to make decisions about targeting.
A Facebook spokesman said there would be no changes to the user data the company collects.
Instagram users under 16 years old will also start to be defaulted into having a private account when they join the platform, the company said, in an effort to stop unwanted contact from adults. They will still be given the option, however, to switch to a public account and current users can keep their account public.
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