Foodpanda ties up with e-kitchen firm Rebel Foods

Online takeaway delivery firm Foodpanda is partnering with Indian virtual kitchen company Rebel Foods to roll out the latter’s virtual restaurant brands at 2,000 outlets across ten Asian countries, Foodpanda’s chief operating officer said.
Foodpanda is Asia’s largest food delivery company … while Rebel Foods is the largest virtual brands operator in the world, COO Pedram Assadi told Reuters. This is the largest virtual food brand partnership of its kind.

Under the deal, Foodpanda, which is owned by Berlin-based Delivery Hero, has recruited and trained hundreds of outlets to franchise the global restaurant brands created by Rebel Foods and offer their food on its platform.

Mumbai-based Rebel Foods, which offers multiple cloud kitchen brands across countries including India and the United Arab Emirates, raised $175 million this month at a $1.4 billion valuation. It plans to launch an IPO in the next two years. Cloud kitchens which prepare food for delivery got a boost from the shift to online buying during the COVID-19 pandemic. Low overhead costs versus traditional restaurants and fast scale-up potential have also enabled internet restaurant chains to grow quickly.

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