India TV market soars to record high in 2021

The post-pandemic economic recovery, faster upgrades in the entry tier and pent-up demand aided by festive sales helped India’s TV shipments grew at highest-ever 24 per cent (on-year) last year, a new report showed on Thursday.

The smart TV market grew even faster at 55 per cent (on-year) in 2021 and 65 per cent (on-quarter) in Q4 2021 to reach its highest ever shipments for a calendar year.

The overall smart TV share in the TV market soared to 84 per cent in 2021 from 67per cent in 2020, according to latest research from Counterpoint Research’s IoT Service.

Newer brands are offering advanced display technologies like OLED and QLED at attractive prices, which is also helping in enhancing the viewer experience. Besides, features such as Dolby Atmos and Vision, better sound system, higher refresh rate and larger screen size are gaining ground among buyers, said research analyst Akash Jatwala.

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