Instagram to ‘double down’ on video, focus on Reels in 2022: Report

In a video message, Meta-owned photo-sharing platform Instagram’s head Adam Mosseri said that the platform will “double down” on video and focus on Reels in the upcoming year. Mosseri said Instagram will “consolidate all of our video products around Reels and continue to grow that product”, Engadget reported.

Instagram has been making some changes to how it handles videos in recent months. In October, it killed off the IGTV brand to bring longer-form videos into the main feed. However, users need to tap through to Reels to watch the full video.

For creators, Mosseri said Instagram will introduce more monetisation tools to help them make a living. In addition, he said Instagram will focus on messaging and transparency in 2022.

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