‘RBI ban on new credit cards sale hit market share’

The RBI’s ban on selling new credit cards has impacted market share on an incremental basis, HDFC Bank said on Wednesday, promising to get back to the market ‘with a bang’ once the ‘temporal’ embargo is lifted and recoup the losses.

The bank’s head of consumer finance, digital banking and information technology, Parag Rao, said that it has used the last six months to ‘introspect, re-engineer and innovate’ about the cards business, where it has 15.5 million customers.
The bank has lost its market share by a couple of percentage points because of the ban, but the actions taken internally have ensured that it continues to hold on to market share by spends, he said.

In December, the RBI acted against repeated technological outages at HDFC Bank over two years by slapping unprecedented penalties, which included a ban on any new credit card issuance and also prohibition on launching new digital initiatives.

0

0