Samsung enters metaverse race

Samsung Electronics is accelerating its research and development of metaverse-related technologies in a bid to nurture its new growth engines, joining the growing list of global tech firms that are betting big on the new field.

Samsung Vice Chairman Han Jong-hee has recently discussed the topic with a number of employees and reaffirmed the company’s plan to roll out Samsung’s version of the metaverse, according to the sources.

We will create Samsung’s version of the metaverse. Please come up with many ideas and help materialise them, Han was quoted as saying, reports Yonhap news agency.

It was not the first time the top executive had mentioned the need to delve into the emerging technology, seen as the next big thing in the global tech industry.

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