Samsung set to become top premium player in India

Samsung India on Wednesday said that it has received 1,4 lakh pre-bookings for its newly-launched Galaxy S22 series in the country to date, as the company aims to make its premium flagships more accessible to the aspirational users in tier 2 and 3 towns in the country.

The South Korean giant said this is an all-time record in the company’s premium smartphone history in the country.

It is noteworthy to state that 80 per cent of this pre-booking in India is for Galaxy S22 Ultra. Due to this strong performance of S22 series, we are looking to end the first-half as top player in the premium segment in India, said Raju Pullan, SVP and Head of Sales and Retail for Mobile business in the country.

Currently, Samsung has over 20 lakh customers in India who use Galaxy S series and earlier Note smartphones.

Our next target is to make these premium flagship smartphones accessible to the aspirational users in small-town India with the Samsung Finance+ scheme that offers quick, convenient and assured financing options on the complete range of Galaxy devices, Pullan said.

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