Single online grocery store Amazon Fresh goes live

Amazon on Friday said it has completed the integration of its grocery stores Fresh and Pantry into a single unified store called Amazon Fresh in India.

The new store, available across more than 300 cities in the country, will offer customers unbeatable savings, a wide selection of products, and fast and convenient delivery options in one single online destination, the e-commerce giant said in a statement.

The company in February announced the integration of the Pantry store into Fresh in select cities.

This launch has allowed us to simplify the shopping experience for groceries via our dedicated Amazon Fresh app-in-app experience and sets us up to deliver many new features and enhancements in the coming months. Apart from offering great savings, Amazon Fresh will also reduce barriers to grocery shopping online, said Siddharth Nambiar, director, category management, Amazon India.

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