Tide launches new campaign

Lockdown has brought many families together under one roof, resulting in increased workload in the house.

Taking this insight forward, Tide from P&G has announced its new campaign #TideforTime with the launch of a film.
With this campaign, Tide said it is shining the spotlight on this story of many households across the country, where everyday tasks take up most of the hours, leaving little time for anything else.

By raising an important question – ‘Are we spending our time on what’s really important?’ Tide aims to contextualise the importance of time for the families of today.

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