Netflix Partners with WWE to Stream ‘Raw’ Live

Landmark $5 Billion Deal Includes Smackdown and WrestleMania

Netflix has taken a monumental leap into live programming with its latest deal to stream WWE’s flagship show, Raw. In a groundbreaking $5 billion, 10-year agreement, WWE’s Raw will move from Comcast’s USA Network to Netflix. The deal also includes rights to Smackdown and WrestleMania, marking a new era for both WWE and the streaming giant.

Starting Monday, Raw will air live on Netflix across the U.S., Canada, Latin America, and other key regions, with plans to expand to India by April 2025. This move signifies Netflix’s commitment to diversifying its content offerings. “When you look at Netflix and its global reach, it was the perfect match for our brand,” shared Nick Khan, WWE president.

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Despite Netflix’s limited experience with live events, WWE’s chief content officer, Paul Levesque, expressed confidence, saying, “If it blinks a couple of times but brings in 60 million viewers, it’s a win.”

The first episode under Netflix will kick off in Los Angeles, featuring appearances by WWE icons like John Cena, Roman Reigns, and Cody Rhodes. With over 1 billion followers across social media, WWE’s move to Netflix is expected to draw a massive global audience.

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Bela Bejaria, Netflix’s chief content officer, emphasized the synergy of the partnership: “Combining WWE’s intensity with Netflix’s reach was a natural fit.” WWE also plans to expand its live events globally in 2025, aiming to discover talent from international markets.

This landmark partnership represents a bold step for both brands, as they aim to redefine live streaming and global entertainment.

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